Out-dated branding is like being out of fashion

Imagine if I turned up for a meeting with you wearing a poodle skirt, bobby socks and a neck scarf. Would you take me seriously? To take your order at a 50’s dinner maybe, but to sell you the latest look in fashion, or insurance? Not likely.Well the same goes for your branding. You need to ‘dress’ your company in branding that is current and relevant, and will therefore lead to its success. Branding that was a great success when you first started your business, ten, five or even two years ago, may not be the branding that your company needs today.

Continue reading “Is your business missing opportunities because of your branding?” »

Essentials Explained is designed to help you understand the fundamentals of marketing your business and the related areas. This time we will be breaking down website hosting, to help you understand how to get your website up and running.

Website hosting is the way your website reaches the rest of the world, using the internet. But before we get into website hosting there are a few things we need to understand.

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We are so familiar with them that they have faded into the background, but your business card could be the marketing superstar that will give your business the boost you are looking for.

Think about it, your business card is one of the first impressions the receiver will have of your business. A lightweight card, with creases and hard to read text screams a lack of respect; while a good quality, professionally designed card that is easy to read and visually appealing, says ‘trust us with your business’.

As well as providing one of the first impressions of the company, your business card also tells people what you do, helps them to remember you, allows them to pass your details onto others, and can help them to contact you again.

Is your business card doing this for you?

Continue reading “The marketing dynamite you are probably already using” »