Essentials Explained is designed to help you understand the fundamentals of marketing your business and the related areas. This month we are addressing the golden nugget known as “Search Engine Optimisation” or SEO which essentially is just a form of advertising for your website.
To begin with let’s look at what Search Engines actually are. In their most basic form, search engines are just tools that allow a person to find information they are looking for. Much like using a phone directory, you search for a letter in the alphabet to find a relevant service, search engines allow you to type in keywords relating to what you are looking for.