Cause marketing is when a company affiliates their business or products with a cause. We do not just mean writing a cheque here and there to a regular charity but actually incorporating a cause in with your business.

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Have you ever wondered what it is that makes Apple’s advertising so incredibly good? Putting their unbelievable brand loyalty and following aside, Apple’s advertising strategy can actually work for your business. What Apple does so eloquently is not just advertise their products but show you how to use them all at the same time.

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