You can have one of the best designed websites on the internet, yet if your Search Engine Optimisation (SEO) is lacking in comparison to that of your competitors, chances are you won’t be seen.

SEO is a technique carried out to enhance or promote a website in order to increase the number of visitors the site receives from search engines like Google, Bing or Yahoo. There are many different aspects to SEO but ultimately it is about ensuring that your websites content is easily understood by humans and Search Engines.

If you run a website for your business, sooner or later you’ll discover the world of SEO. Here are 4 elements you should be considering when looking to improve your websites SEO:


Post useful content

Content is key! But not just any content. Regularly updated, quality content is seen as the number one driver for search engine ratings. If you are creating useful and engaging content that is relevant to your target market, the traffic coming to your website will significantly improve. By starting with quality content, you’ll build a strong foundation to support your other SEO efforts.

Ensure that your content is shareable via social media; if people find it interesting, helpful or enjoyable they may wish to share it with others which will essentially help improve your SEO.


Use appropriate keywords

SEO keywords are the words or phrases within your websites content that make it possible for people to find you via search engines.

The placement of appropriate keywords throughout your site is potentially one of the most important steps you can take to improve your websites SEO. If you’re not using suitable keywords on your pages, Google may not rank your page accurately. This can increase your website bounce rate as you’ll be attracting the wrong people who are leaving quickly.

By taking into consideration what words your target market is using, you’ll be able to determine what words you should be using on your website pages to rank higher in their search results.


Check your links

Your website links should be a way of giving visitors more information on particular topics. You need to be checking your links as there’s nothing worse than someone seeking more information and clicking on a link that doesn’t exist or is broken. Links shouldn’t be taking people to a page that has nothing to do with the text they’re reading, so ensure that your links are quality as they’ll help build your reputation online.

Not sure where to start? It can be beneficial to link to previous blog posts or pages within your website. Use links wisely however, because if you have too many people may lose interest as your site can end up looking spammy.


Optimise on-page elements

On-page SEO is the practice of optimising each individual web page of your website, in order to attract more relevant traffic from search engines. Page titles, meta descriptions and URL structures are all good places to start.

Page Titles:

This is the HTML that is used to describe the main topic of your webpage and is what will show up on a search engine result page (SERP) as well as the title of the tab. Make sure you’re including at least one of your target keywords in your title so that people searching can easily identify whether your page is relevant to what they’re seeking out.

Meta Descriptions:

These are shown under your title in search results. These descriptions are more for people than for search engine. You should be using these to tell people why they should click through to your website.

URL Structures:

Keeping your URL’s relevant and accurate are the key to ranking well. The URL for your web pages should be as descriptive and as brief as possible so that visitors know exactly what to expect. Try and keep it to


SEO plays a vital role in your businesses digital marketing strategy. Good SEO takes time and although it can be quiet overwhelming to begin with, when done well it will help drive quality traffic to your website. That sums up some useful hints that’ll help improve your on-page SEO; stay installed for some more tips on how to improve your off-page SEO.