Mini turned the standard, boring billboard ads you see by the side of the road into an interactive heaven for Mini owners in London recently. In just 1 week they reached out to over 1900 Mini owners with gestures like a free car wash, gourmet food, flowers and even filling up their tanks.
So how did they do this? They used interactive billboards with a team on the ground at the side of the road spotting Mini drivers and updated the billboards using photos they captured of the Minis as well as messages too. Watch the clip below to see this in action!