Business to business (B2B) social media is rising. When a company uses social media to attract consumers then they two have created a social media presence. Therefore an opportunity exists for B2B companies to target this presence.
Although B2B firms do not look at social media the way a B2C does, times are changing. Understand what you are using social media for and develop a social media marketing strategy. When you are posting remember who you are targeting as it is not your personal page.
The leaky bucket is used in a number of analogies and is perfect at explaining marketing efforts. As you reach new and existing clientele water flows into your business, however, holes appear in your bucket where your marketing lacks and clients drip away.
An all round marketing strategy will prevent your company becoming a leaky bucket. The next time you are wondering why you are posting, tweeting, blogging and pinning on every platform. While maintaining websites, branding and marketing take a step back and look at your company differently.
If you have ever played Jenga then you know how careful you need to be when pulling out blocks. Well just imagine having to do this with using heavy machinery such as a crane built by Caterpillar! Most of us would fail miserably trying to move and pickup the blocks without knocking the entire stack over but the people at Caterpillar wanted to show how much control they have over their machines.
This is a great example of how to think outside of the box when marketing your product range.
Watch the clip below to see how effortless they make it look.
IKEA’s latest campaign is aimed to bring colour to grey Belgium with the help of special optical illusion billboards.
Thanks to the illusion the billboards looks like a solid coloured sign with the IKEA logo along with the tagline “Choose colour”. Get closer and viewers magically see a product from their spring collection.
This is a great way to set the mood for your target audience and inject some colour love into their lives.
Check out the ad below.
If you need some guidance on how to more effectively connect with your target marketing then look no further than this very handy infographic covering 9 of the major social media networks.
Some things to keep in mind for each of the major social networks:
Social media should be part of every businesses marketing strategy, but which social network(s) should you be focusing on? The industry you operate in and your target market will greatly influence which social networks you should be utilising for your business.
APCO used a methodology it calls “Emotional Linking” to create the 100 most loved companies which measures the emotional attachment that people feel towards brands. The survey measured eight emotions:
“The best brands are those that build a strong, enduring emotional attachment with consumers,” Bryan Dumont the president of APCO Insight said in a press release announcing the results.
Virgin has always been pushing the boundaries when it comes to flying but this really does take it to another level. Most of you would have experienced the boring and dull flight safety videos but this really makes you sit up and pay attention, in fact, it is a genius move by Virgin and one that will send ripples across the world!
The five-minute video below uses multiple music genres and 16 dance styles to connect with the varied target market. Also, former contestants from So You Think You Can Dance and American Idol feature in the video which was directed by Jon M. Chu (Step Up 2, Step Up 3).
If you know who your target market is you can create a social media marketing strategy that allows for you to draw consumers into a deeper conversation through the use of hashtags. By doing so you can encourage them to further interact with your content leading to a higher engagement, stronger loyalty to your brand, lead generation and sales.
A lot people we talk with either don’t know about Google+ or have Facebook tunnel vision. In actual fact if you know your target market selecting the right social network to drive your message home is crucial.
Here is an infographic on the Facebook vs Google+ social networks to help bring you up to speed.