The leaky bucket is used in a number of analogies and is perfect at explaining marketing efforts. As you reach new and existing clientele water flows into your business, however, holes appear in your bucket where your marketing lacks and clients drip away.
An all round marketing strategy will prevent your company becoming a leaky bucket. The next time you are wondering why you are posting, tweeting, blogging and pinning on every platform. While maintaining websites, branding and marketing take a step back and look at your company differently.
If you have a website, online shop, blog or any other type of website you have probably been told that you need to “drive traffic” to your site by marketing companies, unsolicited emails and maybe even your neighbour. So you have spent days, maybe even weeks looking into how to do this, getting one-way links, posting on social networks, forums and much more but still no-one is buying or contacting you.
Well researchers at the Missouri University of Science and Technology carried out a study using eye tracking software to determine what visitor’s look at first and what catches their eye on websites. Below is an infographic which details the results of their study and as you can see, the reason for visitors not buying from you may be as simple as a colour change!