Clever Skoda Ad Tests How Well You Pay Attention


19 March 2015

Every now and again a great advert is created and as the automotive industry strives to find new ways of appealing to it’s target audience ad agencies push the boundaries of what can be done.


Czech car-maker Skoda has unveiled a clever ad for its Fabia model wish clearly pushes the boundaries of how it advertises.


The ad was created by AIS London and MindsEye director Luke Bellis. It shows a car parked on a street while a voice-over talks about it’s features. As the video flashes, the surroundings gradually change and shift right in front of your eyes.