Have you heard about QR codes?


30 November 2011

It is a QR, or quick response codes and they are being used around the world to help business grow by communicating with their customers in a new and more meaningful way.

A QR code is a type of barcode. Like the standard grocery store bar code, it contains a large amount of information in a small area.

Unlike a barcode, a QR code can show websites, videos, pictures, text, or just about anything. Anyone with a smart phone can scan a QR code and the code will then show the information on the phone’s screen.

QR Codes are popular in Japan and South Korea and are starting to take off in America and other parts of the world. Interest is growing in Australia and the popularity of QR codes is expected to explode in 2012. In fact, Telstra has named QR codes as its standard mobile code.

What can it do for me?

There are heaps of ways that business can use QR codes to reach or to further their contact with customers. The possibilities are endless but some ideas are

  • to provide special deals to customers who scan the codes
  • to help customers find your business using geolocation
  • to direct customers from print media to on-line media, for example from your newspaper ad to your product demonstration on YouTube


But what about the real world?

With help from Italic Creative, Blue Dolphin in Hervey Bay has set up their own QR code. It is located on their boardwalk sign and allows customers to save Blue Dolphin’s contact details direct to their phones. This means that no matter what time customers see their sign, they will be able to call Blue Dolphin in business hours from the contact details saved in their phone. Think of all of the previously lost business they are saving.


How can I do it?

Setting up a QR code is easy. All you have to do is find a free on-line QR code generator. This site will then give you instructions to follow, so you can enter the information you wish to include. It will then give you your own QR code to print or save. There are plenty of QR code generators and instructions on-line. One of our favourites is www.qrstuff.com but you can find others by simply searching for ‘QR code generator’.

We offer a bespoke service allowing us to customise the QR code to reflect and strengthen your branding.


If you wanted to find out more about QR codes, there are heaps of great instructional videos and websites for QR codes on the internet. Some great ones are www.rocketboom.com/?s=qr, or www.socialmediaexaminer.com/how-qr-codes-can-grow-your-business/.


1 Telstra n.d. Telstra Personal, viewed 19 October 2011, www.cnet.com.au/how-to-use-qr-codes-339302140.htm.