If you know who your target market is you can create a social media marketing strategy that allows for you to draw consumers into a deeper conversation through the use of hashtags. By doing so you can encourage them to further interact with your content leading to a higher engagement, stronger loyalty to your brand, lead generation and sales.
Facebook #hashtags can help you to…
- Expand your brands reach – You can help people interested in niche topics find each other and join the conversation.
- Amplify the brand – You can help an idea or new product catch on by branding your Facebook page with your own special hastag. Give people an easy way to share information about that product or idea.
- Work across multiple social platforms – You can post to multiple platforms with the same post now that hastags in Facebook are more searchable.
- Promote specials and events – You can use a special hastag in your posts to highlight promotions taking place on other platforms.
- Capture new fans and generate leads – You can gain the opportunities to reach like-minded individuals within key audiences and get them to engage with your page or cause.