IKEA’s latest campaign is aimed to bring colour to grey Belgium with the help of special optical illusion billboards.
Thanks to the illusion the billboards looks like a solid coloured sign with the IKEA logo along with the tagline “Choose colour”. Get closer and viewers magically see a product from their spring collection.
This is a great way to set the mood for your target audience and inject some colour love into their lives.
Check out the ad below.