Nivea reinvents the print ad


16 September 2013

Nivea has bridged the gap between print and digital advertising with this very unique way of connecting with their target market. Such a simple concept you wonder why it hasn’t been done already.

Aside from this great concept Nivea have also managed to do something very powerful: location based relevancy. The whole point of this ad is to become a tangible resource that affects your action at the beach and takes being helpful to your target market to a whole new level.