APCO used a methodology it calls “Emotional Linking” to create the 100 most loved companies which measures the emotional attachment that people feel towards brands. The survey measured eight emotions:
“The best brands are those that build a strong, enduring emotional attachment with consumers,” Bryan Dumont the president of APCO Insight said in a press release announcing the results.
Virgin has always been pushing the boundaries when it comes to flying but this really does take it to another level. Most of you would have experienced the boring and dull flight safety videos but this really makes you sit up and pay attention, in fact, it is a genius move by Virgin and one that will send ripples across the world!
The five-minute video below uses multiple music genres and 16 dance styles to connect with the varied target market. Also, former contestants from So You Think You Can Dance and American Idol feature in the video which was directed by Jon M. Chu (Step Up 2, Step Up 3).