As a part of our monthly marketing, we research public relation opportunities that come up that would suit and benefit our clients. Smart Calendars 4 U is one of our monthly marketing clients that we look after by conducting a number of marketing activities each month.

PR for a client can be beneficial as it is soft advertising that usually occurs behind the scenes to create media opportunities that do not require purchase. Something like a media release is a perfect example because when a media release is picked up by a publication it is published free of charge. Although PR is less controllable than traditional marketing and advertising it has higher credibility in the eyes of the customer.

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