An air plane safety video you do want to watch!

Marketing

1 November 2013

Virgin has always been pushing the boundaries when it comes to flying but this really does take it to another level. Most of you would have experienced the boring and dull flight safety videos but this really makes you sit up and pay attention, in fact, it is a genius move by Virgin and one that will send ripples across the world!

The five-minute video below uses multiple music genres and 16 dance styles to connect with the varied target market. Also, former contestants from So You Think You Can Dance and American Idol feature in the video which was directed by Jon M. Chu (Step Up 2, Step Up 3).

httpv://www.youtube.com/watch?v=DtyfiPIHsIg