Can you believe 91% of people are more likely to turn to the internet to research a business and their offerings before making a purchase decision?

As a small business owner, it’s essential that you have a website ready for potential customers who are searching for your services online. It allows your target market the convenience of easily finding out the basics of your business, products and services without leaving the comfort of their own home.

46% of small businesses reported not having a website; if you’re in that 46% then it’s time to make a change. We’ve put together 5 reasons why your small business needs to have a website:

 

To be found

Most searches begin online. A well designed website makes it easy for people to find your business 24/7/365, acting as a sales tool that’s accessible at any time. With 9 out of 10 consumers using the internet to look for goods or services, people tend to want to find out as much as they can about a business and its competitors before making a decision on who to purchase from. To put it simply, if your business isn’t online, you’re already losing customers.

 

To build credibility

First impressions matter. A well designed and executed website is your first chance at a good impression for potential customers. 84% of consumers believe a business with a website is more credible than one with only a social media page. You need to give yourself the ability to be found otherwise you may lose credibility altogether.

 

To increase customer base

Business success can rest largely on a company’s ability to bring in new customers. Getting online can enable you to reach a wider target audience while at the same time giving you measurable results. You’ll also be paying less for exposure in comparison to traditional marketing methods such as print advertising or direct mail.

 

To gain a competitive advantage

If your competitors are online and you’re not, then you’re already behind! With people taking to the internet to search for products and services, they are going to find your competition and not you. The longer you wait to create a website for your small business, the more customers you could potentially be losing to your competitors who are already online.

 

To keep customers informed

Your website can act as an important information sharing platform. Potential customers will have access to information such as your address, phone number, email address, services, pricing lists or current offers. Websites are designed to make things easier for your target market, by giving them the relevant information they need to ensure they are able to make informed decisions about which product or service they are looking for.

 

If your small business is relying solely on a physical store or traditional marketing efforts, you may be limited in the success or growth of your business. Essentially, if you don’t have a website, you’re losing potential customers.

With this being said, you should never chose to take shortcuts when making your business visible online. It’s vital that your online presence is professional and provides your customers with an engaging experience, encouraging them to want to do business with you.

 

If you fall into the 46% of small businesses who reported not having a website, contact us and let’s see what we can create for you!

Looking at running a Facebook competition? Here is what you need to know, think about and consider.

When creating a Facebook competition it is important to look at your Facebook insights, to see if it is a plausible option. It is important that you not only have a number of followers but also have loyal and engaged followers. If you are posting content and only get the same few followers commenting or liking your status then there is a possibility they will be the only ones to enter your competition.

 

A Facebook competition is effective for building awareness, positive word of mouth, encouraging engagement with your brand, and building hype.

If you believe that you have an audience that will support your campaign then the next step is to decide on the what you are asking followers to do and what you will give them in return. It is also very important at this stage to visit Facebook rules and regulations. They change constantly and are extremely strict with promotions. There will be some restrictions and rules that you will have to comply with.

 

When you are ready to launch your competition, consider how people will find out about it. Emailing your database to ask them to enter your Facebook competition with steps and guidelines is an effective approach. If you have a physical store, a flyer may be helpful for customers to take home with them. Just because it is a Facebook competition does not mean it is solely restricted to Facebook. Write a blog, post it to your website and integrate it across your social networks. Depending on your time, effort, budget and competition this may be a good time to conduct Facebook advertising as your page is full of content.

 

Finally be responsive! When you are running a competition it is important to put someone in charge of monitoring the campaign. Customers may have questions or you can thank them for their entry. Don’t leave the competition to run with your audience, stay in control and keep posting, sending emails and promoting your competition.

 

Our Clients Facebook Competition

Recently we conducted a Facebook competition for one of our clients, Smart Calendars 4 U. Customers were to post their calendars they had purchased hanging on their walls with a short quote about their life and the hashtag #familycalendars. We sent out emails to inform people of the competition and reminder emails throughout the duration.

 

This campaign was successful in brand awareness and positive word of mouth as photos were posted with comments about their love for the calendar. As photos came in we shared them to the page so they weren’t lost in the left hand side menu. The photos gave real life scenarios for future marketing and gave something back to the clients customers.