Can you believe 91% of people are more likely to turn to the internet to research a business and their offerings before making a purchase decision?
As a small business owner, it’s essential that you have a website ready for potential customers who are searching for your services online. It allows your target market the convenience of easily finding out the basics of your business, products and services without leaving the comfort of their own home.
46% of small businesses reported not having a website; if you’re in that 46% then it’s time to make a change. We’ve put together 5 reasons why your small business needs to have a website:
To be found
Most searches begin online. A well designed website makes it easy for people to find your business 24/7/365, acting as a sales tool that’s accessible at any time. With 9 out of 10 consumers using the internet to look for goods or services, people tend to want to find out as much as they can about a business and its competitors before making a decision on who to purchase from. To put it simply, if your business isn’t online, you’re already losing customers.
To build credibility
First impressions matter. A well designed and executed website is your first chance at a good impression for potential customers. 84% of consumers believe a business with a website is more credible than one with only a social media page. You need to give yourself the ability to be found otherwise you may lose credibility altogether.
To increase customer base
Business success can rest largely on a company’s ability to bring in new customers. Getting online can enable you to reach a wider target audience while at the same time giving you measurable results. You’ll also be paying less for exposure in comparison to traditional marketing methods such as print advertising or direct mail.
To gain a competitive advantage
If your competitors are online and you’re not, then you’re already behind! With people taking to the internet to search for products and services, they are going to find your competition and not you. The longer you wait to create a website for your small business, the more customers you could potentially be losing to your competitors who are already online.
To keep customers informed
Your website can act as an important information sharing platform. Potential customers will have access to information such as your address, phone number, email address, services, pricing lists or current offers. Websites are designed to make things easier for your target market, by giving them the relevant information they need to ensure they are able to make informed decisions about which product or service they are looking for.
If your small business is relying solely on a physical store or traditional marketing efforts, you may be limited in the success or growth of your business. Essentially, if you don’t have a website, you’re losing potential customers.
With this being said, you should never chose to take shortcuts when making your business visible online. It’s vital that your online presence is professional and provides your customers with an engaging experience, encouraging them to want to do business with you.
If you fall into the 46% of small businesses who reported not having a website, contact us and let’s see what we can create for you!