Caterpillar machines & giant Jenga

Marketing

17 April 2014

If you have ever played Jenga then you know how careful you need to be when pulling out blocks. Well just imagine having to do this with using heavy machinery such as a crane built by Caterpillar! Most of us would fail miserably trying to move and pickup the blocks without knocking the entire stack over but the people at Caterpillar wanted to show how much control they have over their machines.

This is a great example of how to think outside of the box when marketing your product range.

Watch the clip below to see how effortless they make it look.

httpv://www.youtube.com/watch?v=DWc8dUl7Xfo