Looking at running a Facebook competition? Here is what you need to know, think about and consider.
When creating a Facebook competition it is important to look at your Facebook insights, to see if it is a plausible option. It is important that you not only have a number of followers but also have loyal and engaged followers. If you are posting content and only get the same few followers commenting or liking your status then there is a possibility they will be the only ones to enter your competition.
A Facebook competition is effective for building awareness, positive word of mouth, encouraging engagement with your brand, and building hype.
If you believe that you have an audience that will support your campaign then the next step is to decide on the what you are asking followers to do and what you will give them in return. It is also very important at this stage to visit Facebook rules and regulations. They change constantly and are extremely strict with promotions. There will be some restrictions and rules that you will have to comply with.
When you are ready to launch your competition, consider how people will find out about it. Emailing your database to ask them to enter your Facebook competition with steps and guidelines is an effective approach. If you have a physical store, a flyer may be helpful for customers to take home with them. Just because it is a Facebook competition does not mean it is solely restricted to Facebook. Write a blog, post it to your website and integrate it across your social networks. Depending on your time, effort, budget and competition this may be a good time to conduct Facebook advertising as your page is full of content.
Finally be responsive! When you are running a competition it is important to put someone in charge of monitoring the campaign. Customers may have questions or you can thank them for their entry. Don’t leave the competition to run with your audience, stay in control and keep posting, sending emails and promoting your competition.
Our Clients Facebook Competition
Recently we conducted a Facebook competition for one of our clients, Smart Calendars 4 U. Customers were to post their calendars they had purchased hanging on their walls with a short quote about their life and the hashtag #familycalendars. We sent out emails to inform people of the competition and reminder emails throughout the duration.
This campaign was successful in brand awareness and positive word of mouth as photos were posted with comments about their love for the calendar. As photos came in we shared them to the page so they weren’t lost in the left hand side menu. The photos gave real life scenarios for future marketing and gave something back to the clients customers.