IKEA’s optical illusion billboards injects colour into a grey city

Marketing

16 April 2014

IKEA’s latest campaign is aimed to bring colour to grey Belgium with the help of special optical illusion billboards.

Thanks to the illusion the billboards looks like a solid coloured sign with the IKEA logo along with the tagline “Choose colour”. Get closer and viewers magically see a product from their spring collection.

This is a great way to set the mood for your target audience and inject some colour love into their lives.

Check out the ad below.

httpv://www.youtube.com/watch?v=DfzniBM8p5E