Nivea reinvents the print ad

Marketing

16 September 2013

Nivea has bridged the gap between print and digital advertising with this very unique way of connecting with their target market. Such a simple concept you wonder why it hasn’t been done already.

Aside from this great concept Nivea have also managed to do something very powerful: location based relevancy. The whole point of this ad is to become a tangible resource that affects your action at the beach and takes being helpful to your target market to a whole new level.

httpv://www.youtube.com/watch?v=UYy1GmJgFXA