The mobile way to reach your target market

Marketing

30 November 2011

We all know the world is going mobile, right? So the best way to reach customers or potential customers is to get out there and go mobile with them.

Foursquare is an application that allows businesses to do that for free.

What is Foursquare?

Foursquare is an application available for smart phones. It uses GPS technology to attach a location to information, maybe a photo or status update. This is also known as geotagging and Google maps shows a perfect example of this.

People love to use Foursquare because it takes game playing and combines it with real life. They use Foursquare to check into locations, and by doing so earn badges allocated by Foursquare. These badges are status symbols that appear on their user accounts and encourage them to earn more.

Another element of the game is to become Mayor. To do so a person just needs to check into a location the most times – this makes them Mayor of the location. Foursquare also allows people to see where their friends are and to catch up. As well as to see of any locations close by that are offering rewards for member or specials.

 

What it can do for your business?

  • Foursquare can draw customers to your business

By becoming a location your business will appear to logged in Foursquare users when they are close by. Foursquare will also show what specials or rewards you are running. This gives people an incentive to visit your location.

  • Foursquare can spread your name to new customers

When they are at your business and check in, their friends can see they are at your location and may come to join them or consider it a recommendation and visit another time.

  • Foursquare can help you build customer loyalty

Offering rewards or specials to Foursquare users can build a relationship with your customers and build customer loyalty.

  • Foursquare can help you track customers

As an added bonus, Foursquare also allows you to see the stats of your Foursquare visitors in real time. There is so much you could do with this information, like offer Foursquare specials for your least busiest times to build business.

 

Some ways you could use Foursquare to build business is

  • draw customers to your business using Foursquare specials;
  • reward frequent visits by the number of times they have checked in; or
  • by offering Foursquare users special access to a sale or promotion.

 

How can you get started?

Foursquare make it easy, simply go to their website, www.foursquare.com/business/, and follow their online prompts to claim your location and to start setting up specials.

 

If you want to find out more, the web has plenty of informative and instruction pages and videos. Some really great ones are www.youtube.com/watch?NR=1&v=QYGYmJpwbLo and www.mashable.com/2011/04/27/how-to-foursquare/.