Top 100 most loved companies


6 November 2013

APCO used a methodology it calls “Emotional Linking” to create the 100 most loved companies which measures the emotional attachment that people feel towards brands. The survey measured eight emotions:

  1. Admiration
  2. Approachability
  3. Curiosity
  4. Empowerment
  5. Identification
  6. Pride
  7. Relevance
  8. Understanding.

“The best brands are those that build a strong, enduring emotional attachment with consumers,” Bryan Dumont the president of APCO Insight said in a press release announcing the results.


Top 100 most loved companies