Why good web design really matters

Design Marketing Web

10 November 2016

Good design is important in every aspect of a company. Your business website is no exception as your website design is what speaks to your potential customers when you cannot. Your website has only a few short seconds to make a lasting impression on visitors, therefore a well-designed website may mean the difference between gaining an edge over your competitors or turning potential customers/clients away completely.

 

First Impressions

Can you believe first impressions are 94% design related? Your website may be a customer’s first impression of your product or service, so you need to ensure it’s a memorable one. Customers are often inundated with information when searching for products and services, therefore they can be quite selective with what they give their time and attention to. In saying this, it’s important that you capture your audiences attention with a visually pleasing web design that they will remember. By strategically implementing the most suitable images, colours, fonts and various other elements, your website will have a higher chance of engaging users quickly.

A bad first impression, means you’ll lose a potential customer to your competitors.

A good first impression, means you’ll most likely gain a new customer.

A great first impression, means not only will customers want to do business with you, you’ll also build brand loyalty, improving the likeliness that customers will remember your company when referring friends or choosing to use the products or services you provide again.

 

Brand Loyalty

This brings us to brand loyalty. A well-designed website does more than just look good, it has the potential of portraying professionalism and building trust. Acquiring customers in the first instance is hard enough, so keeping them loyal is something you should be aiming to achieve. By having a well-designed website, users will view your business as being more reliable, gaining the impression that not only do you know what you are doing, you also know how to present your information in a clear and concise way.

 

User Experience

User experience can also be affected by good or bad website design. Your website needs to be responsive to ensure that users have a seamless and easy experience. Therefore, if your website is not up to date, missing key information, cluttered or disorganised then chances are, users will leave. Your website needs to be well-designed in order to present the information you’re providing in the best possible way. This will improve the users experience by making the information easy to digest and assisting them in understanding how to navigate various pages.

 

The mere presence of a business website is no longer good enough; people have higher expectations than ever before. With more and more businesses establishing an online presence, consumers are looking for website designs that stand out.

If you’re unsure where to start, or want to ensure that your website ticks all the boxes for being well-design, get in touch and well will see what we can do for you.