Year in review

Marketing

1 January 2013

Although the festive season is upon us a lot of us start to look back at the months that have passed (or flown by for some) to review how far we have come. This could be in preparation for New Years’ Resolutions or just to gauge your success of the last 12 months. Whatever the reason our social networks and online entertainment portals are trying to make the task that little bit easier with some entertaining results. If you have a Facebook account click on the “See Your 2012 Year in Review” link at the top right of your personal profile timeline.

Looking at this from a marketing perspective, reviewing your strategy over the last 12 months is a very important way to determine which campaigns were successful and those that didn’t quite meet expectations. Knowing what works and what doesn’t is key to understanding how your target audience interacts with your brand and will help you to communicate more efficiently in the future.

Make sure that you set time aside during the first week back in the office to review your 2012 marketing and advertising campaigns, learn from them and build stronger plans for 2013. If you need a hand then feel free to contact the office on 1300 768 291 or send an email via our contact page.